Create a focused and differentiated new Finish Line brand proposition while occupying a broader space in the marketplace—appealing to a lifestyle that encompasses athletics and athleisure.
“I am looking for new ways to express myself.”
An ownable, differentiated brand identity let consumers’ shoes speak louder than words, creating a seamless experience inside and outside of the store.
Brand Positioning, Television, Outdoor, Microsite, Direct Mail, In-Store Merchandising, Retail Point-of-Sale, Employee Communication and Uniforms
Drive awareness and trial of the new Promise SuperShots, inspiring consumers to take control of their blood pressure.
“I want to stay healthy so I can live life to the fullest today and tomorrow.”
A brand campaign uses functional benefits wrapped in good taste to help consumers fight against salt hidden in everyday foods.
Television, Interactive, Retail Point-of-Sale, Print, Word of Mouth, Trade Communications
Launch the first air-to-ground wireless broadband network in the U.S. on various airlines allowing passengers to stay connected while traveling.
“It’s a pain not being able to get online when I’m flying; I feel really limited because I can’t do what I want to.”
An integrated brand launch engaged business and leisure travelers with Gogo along the travel ribbon—from plane to home and home to plane.
Inflight/Online Video, Print, Outdoor, Interactive, Widget/Online Game, Email, Banner Ads, Inflight Communications, Collateral, Event
A BRAND IS A PROMISE. Not just a name or a logo, but a promise from a seller to a buyer. This bond is built on understanding and trust, a mutual benefit, deep emotional connections and a consistent commitment. Upshot brand marketing comes to life through identity, voice and actions. Or said differently, how a brand looks, what a brand says and how a brand behaves. In today’s instant feedback world, what you do is more important than how you look or what you say.
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